The Official Cheese

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The Bills played late yesterday, and my job is to make dinner and get out of the way because the emotional investment is huge for the others at Camp Clifford.

I passed the television long enough to hear a commercial for the ‘Official Cheese of the Buffalo Bills.’

I laughed.

“They play football,” I said. “What the hell does that have to do with cheese?”

“But you know how many people will buy that cheese because it has the logo in the commercial?” Sam asked.

Which is true, of course. It could be the worst cheese ever made and I can see someone dressed in an Allen jersey putting it out with pepperoni and crackers and saying:

“This is Bills cheese.”

Not Asiago, or cheddar or baby Swiss.

It’s Bills cheese!

“And how does one become the official cheese?” I asked. 

Is there a sampling by all the members of the organization where they sit around and try all kinds of food?

“This is our official beer, these are our official garbanzo beans, and finally, after careful deliberation, this is our cheese!”

“I’m sure money changes hands.” Sam also mentioned.

So crazy.

The official cheese of a freaking football team.

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